To celebrate the date Marty McFly arrived in the future, an advert for the ‘Hover master’ has been made by Universal
It’s almost Back to the Future Day: October 21 2015 was the date that Marty McFly ended up time-travelling to in the 1989 sci-fi comedy Back to the Future Part II.
After travelling back in time to1955 in 1985’s original film of the franchise, McFly and inventor Dr Emmett “Doc” Brown travel 26 years into the future to try and prevent the former’s son from going to prison. The tongue-in-cheek world that director Robert Zemeckis and writer Bob Gale created involved flying cars and hoverboards. The latter have been in the news recently after being banned on roads: also known as self-balancing scooters, what we now call “hoverboards” don’t actually hover, but move on two wheels. Though they have tried, scientists haven’t yet found a practical way of making skateboards fly for long periods of time
Now, to mark Back to the Future Day and the 30th anniversary of the franchise, an advert has been released for the as yet scientifically unviable contraption.
“Air’s no longer for just breathing, bruh,” a dread-locked, multi-colour vest-wearing skater (or hoverer) tells us in this parody commercial released by Universal. He goes on to explain the properties of the Hover Master: “No wheels, no friction, just little air; big air; air air; and mega air. That’s levitation”.
A disclaimer toward the end tells viewers that the company Hover Master is “not responsible nor liable for ‘what goes up must come down’ consequences” and that their product is “Gluten free”.
Other stunts to promote Back to the Future have involved the release of a trailer for Jaws 19 – a parody sequel in the horror franchise which was joked about in the film – and Pepsi promising to bring out a limited run of “Pepsi Perfect”, a form of cola which people drink in the diners of the future.
Back to the Future Day is October 21 2015