The designer behind cult Paris menswear brand Ami shares his winning wardrobe advice
Keep it simple. I’m drawn to things I can wear easily, that don’t require a degree of ‘fuss’. That means interchangeable, pared-back clothes that aren’t defined by a season or a style – they just fit together nicely in different ways.
Take the time to learn what you like. So many men are almost embarrassed to be curious about clothes. My advice would be to explore different brands, go into lots of stores, speak to sales people, establish a relationship and try things out. You’ll build up an idea of what appeals to you and what suits you.
Maybe I’m getting old, but I don’t want to experiment with my clothes. I think there’s a confidence in knowing what you like and what works for you. It’s more about how a cashmere sweater feels than whether it’s trendy.
Buy the best you can get. Building a good wardrobe is exactly like cooking: work with the best possible ingredients. With the best herbs, the best eggs and the best cheese, you can make something wonderful, very easily. It’s exactly the same with clothes. A camel coat, a cashmere sweater, a blue Oxford shirt, a high-quality white T-shirt and black boots or white trainers – get the basics right, and you can mix and match them with everything.
Take pleasure in getting dressed. I love that first moment when you put on a big coat again at the beginning of winter. And I love the feel of different fabrics, too – that tactility is a part of the joy of clothes for me.
Don’t forget the finishing touches. Add optional flourish after you’ve got the base right. Maybe a scarf, a beanie hat or jewellery.
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